11/7/2023 0 Comments Jay z blueprint 4![]() Jay-Z and his label had unanimously agreed that the date for his album release would be September 11th, 2001, now infamously known as ‘9/11’. ![]() However, an inconceivable, unprecedented incident occurred on album day that gripped the globe, and the event was of such a magnitude that even the biggest rapper in the world couldn’t divert people’s attention towards his album. Having built such a buzz around the album, it seemed to Carter that, as per usual, album day would be a huge success. Aimed at Mobb Deep and Nas, the track began the legendary beef between Nas and Jay-Z. The infamous Jay-Z diss-track ‘Takeover’ was the first album cut given to radio. With the track being such a hit, Jay-Z even performed the track live at the first-ever BET Awards in June 2001.Īlthough ‘Izzo (H.O.V.A)’ was the album’s lead single, it wasn’t the first track from the album released to radio. Produced by Kanye West and recorded at Baseline Studios in New York, the song debuted in the top 10, peaking at number eight on the Billboard Hot 100. However, some things are just out of the rapper’s control, and what happened on the day of his Blueprint album release was (unfortunately) out of his control.Ĭarter’s 2001 album rollout commenced exceptionally well when he released his lead single, ‘Izzo (H.O.V.A.),’ more widely known as ‘H to the Izzo’. Hov knows this, hence why every time he is set to release a project, the Brooklyn rapper makes sure his marketing and promotion are carried out meticulously and strategically, so he has a faultless album rollout. Operating at such a high level in the music business and with the world setting high expectations for every project you announce, you can’t afford to bungle album day. However, it wasn’t The Black Album that gave Jay-Z problems. ![]() After this body of work, the rapper began releasing more erratically. Hov maintained this streak until 2003, when he unveiled, The Black Album. Following his 1995 debut album, Reasonable Doubt, the rapper relentlessly released a new project for fans every year and did so for nine years.
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